Looking for Freelance RPG Crowdfunding Marketing Manager

Ralf · March 27

Freelance Crowdfunding Marketing Manager.pdf

Freelance RPG Crowdfunding Marketing Manager

ProFantasy Software Ltd, a leading producer of map-making software for table-top RPGs, based in the UK, is seeking an experienced marketing manager to oversee the crowdfunding campaign for the latest version of our flagship software, Campaign Cartographer.

Start Date: mid-April – mid-May 2024 (exact dates to be confirmed)

Location: Remote, anywhere

Payment: $30 an hour, with a post-crowdfunding bonus depending on the campaign’s success.

Hours: 15 hours a week (flexible) with more hours during the campaign

Purpose of job

Gather data about our existing and potential customer base and market.
Devise and implement a marketing strategy to maximize net revenue from our crowdfunding campaign across multiple platforms, both in the lead up to the campaign and when it is underway.
Manage and implement advertising on social media within budgets agreed with management, analyze their effectiveness and adapt the campaign accordingly.
Work with management on creating suitable backer levels and messaging for the campaign.
Identify new marketing opportunities and analyze the efficacy of existing ones.
Create marketing graphics and social media images and videos using our existing art resources, commission new ones and maintain and cultivate our email list with targeted emails.
Enhance our existing ecommerce newsletter, promotion and content.
Work with journalists and bloggers to promote the campaign.
During the crowdfunding, proactively adapt the campaign to increase revenue and backer satisfaction.

Knowledge and Experience

Experience of previous large, successful crowdfunding campaigns.
Knowledge and experience in the TTRPG industry.
Experience of writing for digital platforms (optimizing SEO), in particular websites and e-communications.
Knowledge of creating content for digital purposes including graphic and audio-visual assets.
Knowledge of digital marketing and key trends in crowdfunding.
Significant marketing experience across all channels.
Good writing style and ability to adopt different tones.

Attributes

Able to work independently and without supervision.
Able to manage time, effort and resources between short-term tactical opportunities versus medium/long-term strategic opportunities.
Deadline-driven and adept at balancing competing priorities and managing complexity.
Good eye for design and detail.
Experience of using data to provide insights, using analytics to assess success or suggested changes.

Skills

A good working knowledge of Google analytics.
Familiarity with Meta advertising.
Solid Excel skills.
Knowledge of Backerkit.
Familiarity with adding content to Wordpress.
This is a temporary freelance position, with the possibility of extension.

How to apply: Please email an expression of interest with your CV / resume as a PDF to Simon Rogers at profantasy@gmail.com by 12th April, including details of the crowdfunding campaigns in which you’ve been involved.

Direct any enquiries prior to your application to the same email address.

Deadline: Interviews to take place. Role will commence at the end of April, exact dates to be confirmed.