I didn't find any real missed marketing opportunities among the Annual descriptions personally, but you are probably correct to suggest most folks come to the Annuals after they've been using the main Campaign Cartographer software for a while - so the lists of what each contains mean perhaps rather more than they might for someone coming to them "cold". Certainly, those, plus the text descriptions and illustrations were enough to sway me. But I have long been a sucker for a pretty map anyway!

As for the Forum contributor connections, there may be earlier discussions I don't recall now, but there was an interesting What Are Everyone's RPG Connections? topic started back in June. And there are quite a number of writers/novelists who are active here too - making maps for their books, especially.

This is though an excellent time to consider a complete Annuals purchase, because by buying the Annual Bundle, you get all eleven years' worth of Annuals for the discounted price of 189 GBP, less ANOTHER 30%, because of the ongoing Black Friday Promotion (ends 2017 Nov 27), so making the total just over 132 GBP, less than half price overall.

I mention this because that's what I did last year, after also trawling through all the Annuals, and finally realising there were too many interesting things to be selective (for me anyway)!